We approach strategy by exploring the internal and external factors impacting a brand’s relationship to its audience and the marketplace. A suite of proprietary tools and resources power the insights on which we build our strategies, which translate to a variety of business solutions, including integrated communications strategies, business transformation strategies, and specialized marketing strategies like influencer marketing and innovation forecasting.
TOOLS AND TECHNOLOGY PARTNERS
We get a little help from our friends—our tools. Our product and research teams have developed proprietary resources that give us a unique view of the audience, your brand, and your competitors. Layered onto third-party data and tech, this information empowers our strategists to map a way forward that maximizes impact. Additionally, our team of dedicated innovation experts assist in identifying emerging technology partners who can help push our clients into a truly forward-thinking digital business.
DIGITAL TRANSFORMATION SOLUTIONS
To produce effective solutions, we focus on two areas: building an experienced organization and creating long-term value for you. So, what does that mean? We construct an ecosystem that will support and deliver a new brand experience that drives operational change across all your core business pillars—from R&D to CRM—that considers strategy, people, process, data and technology. In parallel, we develop disruptive innovations that are commercially viable, organizationally manageable and drive long-term business growth and competitive advantage.
A PROCESS FIT FOR YOU
Throughout our process, we work to help you identify, develop and deliver the most valuable and useful brand experiences that continue to evolve and demonstrate real business returns. Working with you to identify and eliminate business and consumer pain points, we also explore new market opportunities. Our team helps you uncover new growth prospects while also improving business efficiencies and increasing competitive advantage in the marketplace. We analyze and report on the best ways to commercialize new propositions across your digital ecosystem by creating an actionable transformation program that is modular, achievable and yields measurable results quickly.
OUR SERVICES INCLUDE:
- Solution Scoping: assessing the business, gathering the requirements, designing the solution
- Commercial Value Planning: understanding the ambition, finding value opportunities, creating the business case
- Transformation Design: understanding where you are, defining where you need to be, transforming the business
INFORMING YOUR FUTURE BY EVALUATING YOUR BUSINESS
Innovation is powerfully tied to sustained success. It’s not a goal to be achieved but rather a habit built over time. Our role is to be your navigator and partner, guiding and educating you as we explore new spaces in communications, technology, research, and more.
Our competitive advantage is rooted in our approach. Informed by research, proprietary insights and deep-level expertise, we evaluate not only the promising opportunities of tomorrow, but also how and when media can play, and finally, how advertising can seamlessly connect on a new platform or innovative technology.
BUILDING INNOVATION FROM WITHIN
Each brand’s approach to innovation should be specific to its distinct proposition, business objectives, and position in the marketplace. In partnership with your key stakeholders, we develop a unique roadmap that begins with collaborative workshops, where we embed ourselves with your teams. Our iterative approach allows us to minimize risk, maximize output and optimize over time. This end-to-end process is core to lasting and repeatable success. We are your partners throughout as we progress from ideas and prototypes to best-in-class scaled solutions.
- Specialization strategies
- Thought leadership
- Business intelligence